Transform your business with up to $85,000 support.*

Design2Thrive is a revolutionary Victorian Government initiative for Victorian businesses and Not-For-Profit organisations that are keen to drive profitable and sustainable growth. An interactive 12 month immersion in design-led thinking across strategy, culture, marketing and product design, Design2Thrive uses world’s best practice to educate and empower owners, senior managers and teams to realise their vision, aspirations and successfully achieve their company’s full potential. 

Design2Thrive is an initiative
of the Victorian Government


Design2Thrive is a comprehensive, on-site and interactive Victorian supported program comprising 5 stages delivered over a 12 month period. Delivered by a team of three industry leaders, the program focuses on identifying issues and opportunities, developing a practical action plan, providing tools and mentoring to empower and support teams to achieve successful implementation.





The program will enable companies to;

1. Become world class in what they do

2. Create and own valuable market spaces

3. Give tangible expression to their vision

4. Capture more value from innovation

5. Win the hearts and minds of customers

6. Create built-to-last companies




The Victorian Government is providing financial support of $85,000 in consulting services available to each company joining the program. Each participating company will also be asked to provide a co-contribution of $10,500 (+GST) towards the overall cost of this transformational 12 month program.


 The Victorian Government has recognised the importance of the Not-For-Profit sector by funding a tailored program with over $45,000 worth of consulting fees directed to each organisation that is accepted into the program.




Andrew Murrowood

Roger Simpson

Grant Davidson

Andrew has held senior management positions as CEO and General Manager across a variety of companies and industries with a strong focus on manufacturing, marketing and distribution.

Andrew continues specific assignments with CEOs and senior managers as well as more broadly-based strategy consulting activities across various industry sectors. 


  • Chairman of transport and logistics group Chalmers 

  • Previously chaired the Boards of Management of Coyne’s Transport and Wickman Machine Tools. 

  • Deputy Chair of The Bayside Business Board. 

  • Lectured on Applied Industry Practice in the graduate MBA program at RMIT University 

  • Pro-bono business coaching and mentoring activities

  • Delivered design integration programs to 36 clients


A key focus of Andrew’s current consulting activities is the role that business culture and stakeholder engagement have on strategic success.

Roger Simpson has been a driving force in Australian design and an internationally recognised authority on design analysis.

He has inspired CEO’s and company leaders to transform their businesses by positioning design and innovation as a cornerstone of growth strategy. 


  • Founder of Design Synergy in 1975 

  • Developed 12,000 design projects 

  • Past National President Design Institute of Australia, 

  • First DIA member to be elected to Life Fellowship in both industrial & graphic design 

  • Elected to the DIA Hall of Fame 

  • Adjunct Professor at the University of Canberra

  • Delivered design integration programs to 47 clients


Roger has always been driven by the philosophy that “designers have a responsibility to research and identify opportunities then to develop break-through design solutions that provide measurable commercial and end-user benefits.”

Grant is ranked ‘One of The World’s Most Business Savvy Designers’ by Business Graphics, New York.


He has completed over 10,000 projects with 200 Australian and international organisations including; 16 of the world’s top 100 brands, 10 of Australia’s top 50 retailers and 20 of the ASX top 50 corporations.


  • Founded Davidson Branding in 1992

  • 100 industry awards including a gold Graphis New York 

  • Honorary Life Member, MADC

  • Former Co-President of AGDA

  • Former Vice-President MADC

  • Chair, Course Advisory Committee Swinburne Design 

  • Advisory Board Member State of Design and Design Victoria

  • Harvard Business School;

    • Sustainable Competitive Advantage 2010

    • Leading an SME through it’s life cycle 2012

    • Driving Digital Strategy 2015

  • Delivered design integration programs to 29 clients




Eligible companies must;

- Be privately owned and Victorian registered

- Have annual revenue between $5m and $80m

- Have a strong desire to drive growth



Massive outcomes achieved by previous company graduates...

- All companies expect to increase both export and interstate sales

- Projected export sales up to 38% and interstate sales by 18%

- 95% expect to increase their turnover, profit margin and staff numbers

- 76% expect to increase their market share

- 87% of surveyed owners indicated increased confidence about the future growth and the sustainability of their businesses

Source: Independent Government Report, 2015


From the Design2Business Program (D2B)

‘D2B has been the best ever engagement sponsored by government’ ‘D2B has given us the confidence to transform from ‘challenger brand’ to ‘market leader’ 

Nick Diggens - Chairman & Owner, Lotus Folding Walls & Doors

‘We now use the D2B processes right across the business, they are part of our operational DNA’ ‘It feels like a totally different company. We are confident, we have better focus, we are true to the brand – authentic.’

Michele Duncan – Creative Director, Linen House

‘Doing D2B with Roger, Andrew and Grant was the best thing we have ever done in 25 years in business’‘We’ve rebranded, grown our design resources and capabilities, and transformed the business from being seen as a contract manufacturer to become a valued partner and solution provider to global brands like Mercedes’

Erika Hughes – Director, Integra Systems

‘Learning about the ‘disrupt Lego’ strategy when on the D2B CEO Study Tour to Denmark was a wake-up call. We’ve been thinking about our business differently since then, using D2B implementation as the basis for a ‘disrupt Fleetmark’ initiative’

Dean Coates – Director, Fleetmark

‘A great D2B strength has been the ongoing mentoring by Andrew, Roger and Grant’ ‘We now have a clear definition of our values, a new strategic plan, rebranding plan and a revised product development process’ ‘Business thriving…silos broken down…everyone united…D2B tools really useful…’

Lindsay Wakefield – Managing Director, Safetech ST

‘We now have a clear focus on where we are taking the business, using design as THE major focus…we are now executing to the highest possible standard’

Dean Joel – Managing Director, a_space


To find out more about the
program contact:

Loretta Couglin, Program Manager


m: 0426 053 183